Brand Growth Lead

Description

Kendago is on a mission to redefine how consumers go from noticing a need to buying the right solution online. In an internet shaped by AI, fragmented attention, and constantly shifting platforms, we build, own, and scale top-performing brands and offers - both our own and those of leading partners — by combining proprietary technology, data-driven decision making, and creative excellence at performance scale.

We operate at consumer scale, reaching millions of people every day across paid channels, owned funnels, and digital touchpoints. In a world where creative trends, consumer behavior, and platform algorithms shift overnight, Kendago stays ahead of the curve.

We move fast, think deeply, and build with purpose. Our culture is rooted in entrepreneurship, innovation, and collaboration - along with shared wins, team dinners, and a whole lot of good food and laughter.

We’re a team of doers, and boundary-breakers - product, data, R&D, growth, and creative talent who own the full stack of how consumer brands are built and scaled today. After 17 years in the game, every funnel, every test, every brand decision happens in-house - which means your work moves the needle directly and visibly. If you’re ready to tackle meaningful challenges, grow at lightning speed, and help shape the next frontier of consumer brand building, you belong here.

About the role

We’re looking for an exceptional Brand Growth Lead to take ownership of one of our consumer brands and help scale it from seven figures to eight figures and beyond.

This is not a traditional brand marketing role. You’ll operate as the business owner of your brand, with responsibility across growth, acquisition, product strategy, funnels, monetization, lifecycle, customer experience, and profitability. You’ll work with high-performing specialists across Performance Marketing, Product, Creative, Content, Lifecycle, Data, and Operations to identify opportunities, prioritize initiatives, and drive measurable business growth.

This is a unique opportunity to own and scale a real business, not just a marketing function.

You’ll work directly with experienced operators, collaborate with world-class specialists, and gain end-to-end ownership across every stage of the customer journey.

Our Office is located in Kiryat Ono.This is a hybrid position, including two work-from-home days per week, with flexibility .

Requirements

• Proven track record of driving measurable business growth in DTC, consumer technology, subscription, e-commerce, or direct-response businesses targeting the US market.
• Strong expertise in at least one of the following areas: Growth, Product, Performance Marketing, CRO, Lifecycle, or Monetization, combined with the ability to think across the entire business.
• Exceptional analytical skills and a deep understanding of growth metrics, customer behavior, experimentation, and business economics.
• A highly entrepreneurial mindset with strong ownership and the ability to navigate ambiguity.
• Experience leading cross-functional initiatives and influencing teams without direct authority.
• Equally comfortable setting strategy and rolling up your sleeves to execute.
• Hands-on experience using AI to improve the quality, speed, and effectiveness of your work.

Nice to Have

• Experience scaling consumer apps or web-to-app businesses.
• Experience in subscription or recurring-revenue models.
• Founder experience or entrepreneurial side projects.
• Experience in health and wellness.

Responsibilities

What You Will Do:

• Own the commercial performance and long-term growth of one of our consumer brands.
• Develop the strategy and roadmap to accelerate revenue, profitability, customer acquisition, retention, and lifetime value.
• Identify the highest-impact opportunities across acquisition, creative strategy, conversion optimization, pricing, offers, product, lifecycle, and customer experience.
• Partner with cross-functional teams to align priorities, remove bottlenecks, and execute with speed and accountability.
• Turn customer insights and business data into clear hypotheses, experiments, and scalable growth initiatives.
• Monitor business performance, define success metrics, and continuously improve results through rapid experimentation and disciplined execution.
• Leverage AI and modern tools to improve research, decision-making, execution, and operational efficiency.